Brand Activation
Martini
Project Overview
Martini Brand Activation in Kenya
Full Story
This is a Fortified, Aromatized Wine or Aperitif in the Kenyan Alcobev Market Space. The objective was to create awareness for the Martini Drinking culture & consumption habits to a drink of choice at any given moment in the Kenyan market.
At Brandlife, our KPI was to push bottle sales by educating the consumers on the Martini & Tonic 50/50 perfect serve in the Modern & Traditional Off Trade, whilst sampling of the different varieties after consumer profiling.
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Project Details
Client
Martini
Location
Martini • Kenya
Category
Brand Activation
Year
2022
Tags
Brand ActivationExperiential Marketing
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