BrandLife, a leading event-driven marketing and engagement agency, has marked a significant milestone in its East African expansion with its inaugural event in Ethiopia. Held at the prestigious Skylight Hotel in Addis Ababa, the event brought together 48 carefully selected end customers for an exclusive training and networking session themed “The Future of Work.” This thought-provoking event focused on the transformative role of artificial intelligence (AI) in today’s rapidly evolving workplace, featuring expert-led demonstrations of HP’s latest AI-powered products.
Attendees engaged in dynamic discussions, hands-on experiences, and insightful presentations designed to help organizations adapt and thrive in an increasingly digitized business landscape. This event is part of BrandLife’s continued mission to drive innovation, knowledge-sharing, and meaningful connections across East Africa.
June 2, 2025 BrandLife News, Event Marketing, Events, Kenya
Expanding East African Footprint: Brandlife Marks Major Milestone in Ethiopia
BrandLife, a leading event-driven marketing and engagement agency, has marked a significant milestone in its East African expansion with its inaugural event in Ethiopia. Held at the prestigious Skylight Hotel in Addis Ababa, the event brought together 48 carefully selected end customers for an exclusive training and networking session themed “The Future of Work.” This thought-provoking event focused on the transformative role of artificial intelligence (AI) in today’s rapidly evolving workplace, featuring expert-led demonstrations of HP’s latest AI-powered products.
Attendees engaged in dynamic discussions, hands-on experiences, and insightful presentations designed to help organizations adapt and thrive in an increasingly digitized business landscape. This event is part of BrandLife’s continued mission to drive innovation, knowledge-sharing, and meaningful connections across East Africa.
A Journey Through East Africa
BrandLife’s East African journey began in November 2022 in Kenya, where the agency hosted over 100 channel partners for an evening of entertainment, culinary delights, and engaging conversations at the Golden Tulip Hotel. The experience was elevated further with a retreat to Naivasha for a memorable team-building session. Since then, BrandLife has continued to deliver a range of impactful events in Nairobi, including partner forums, customer engagements, and training workshops.
One notable event was held at the Mövenpick Hotel, where over 100 partners gathered for an in-depth session focused on the AI enhancements in HP’s latest product lineup. The agency’s presence in the region has also extended to Uganda and Tanzania, where key channel events have been held at top-tier venues. The most recent event took place at the iconic Whitesands Hotel in Dar es Salaam, bringing together partners for strategic discussions and product showcases.
From Addis Ababa to Nairobi, Kampala to Dar es Salaam, BrandLife remains committed to fostering meaningful connections, empowering partners and customers, and delivering world-class event experiences across East Africa. With a focus on innovation, knowledge-sharing, and customer engagement, BrandLife is poised to continue its growth and expansion in the region, driving business success and digital transformation for its clients and partners.
About BrandLife
Founded in 2015, BrandLife has partnered with a diverse portfolio of clients, including HP, SasaPay, Bacardi, Roodito, and most recently, Zuri Health. Our mission is to satisfy every client’s marketing needs through integrated, 360-degree marketing solutions that deliver measurable impact and lasting value. With a proven track record of delivering impactful events and marketing solutions, BrandLife is dedicated to helping businesses thrive in an ever-evolving market landscape.
